Establishing Storage-First Compliance and Recovery for Ayan Analytics on AWS

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Establishing Storage-First Compliance and Recovery for Ayan Analytics on AWS

Executive Summary:

Infimatrix implemented a robust, AWS-native storage solution for Ayan Analytics, a SEBI-regulated FinTech firm, addressing challenges in data protection, backup automation, compliance, and recovery. By integrating Amazon S3 with Object Lock, Glacier tiers, and Veeam Backup & Replication, the solution enforced data immutability, encryption, backup validation, and cross-region replication. With this architecture, Ayan achieved 100% regulatory alignment, reduced long-term storage costs by 40%, and automated 90% of manual backup operations — building a resilient, scalable, and auditable foundation for secure data retention and recovery.

Customer Overview

Ayan Analytics is a SEBI-registered Portfolio Management Firm in the Financial Services industry that serves high-net-worth individuals (HNIs) through data-driven investment strategies. As a regulated entity managing sensitive customer data and transaction records, Ayan needed a compliant, secure, and operationally efficient storage and backup strategy to support growing volumes of data, ensure audit readiness, and maintain business continuity.The goal was to implement a solution that could support retention mandates, ensure storage immutability, streamline recovery workflows, and scale with minimal manual intervention.

Business Challenges

  1. Lack of Retention & Compliance Controls
    • Inability to enforce long-term data retention, immutability, and version control—key for regulatory compliance and audit readiness.

  2. Inconsistent and Manual Backup Processes
    • Backups were manually triggered, inconsistent, and lacked centralized orchestration or monitoring.

  3. No Backup Verification or Compliance Evidence
    • Absence of automated backup validation, restore testing, and compliance reporting, increasing audit risk.

  4. Rising Storage Costs from Inefficient Archival
    • Cold archival data remained on high-performance storage, leading to inflated costs and resource wastage.

  5. No Disaster Recovery Assurance
    • DR relied on manual recovery steps, with no guarantees of RTO/RPO or geographic redundancy.

  6. Operational Blind Spots and Lack of Visibility
    • No centralized visibility into backup status, retention policies, or recovery readiness.

  7. Policy Enforcement Gaps
    • Inability to auto-apply backup or archival policies to new workloads, leading to inconsistent coverage and compliance drift.

Solution Delivered

Infimatrix implemented a comprehensive AWS-native Backup and Restore solution for Ayan Analytics, delivering a secure, automated, and regulation-ready backup environment while integrating Veeam only as an orchestration layer. The solution leveraged Amazon S3, AWS Backup, and AWS-native storage services to manage the full backup lifecycle: data capture, immutability, tiered storage, automation, cross-region replication, monitoring, and restore validation.

To ensure data immutability and regulatory compliance, backup data was stored in Amazon S3 buckets configured with Object Lock in compliance mode and S3 Versioning enabled. Backups were encrypted using SSE-KMS with customer-managed keys, and access was controlled via fine-grained IAM roles, S3 bucket policies, and AWS Config rules that continuously validated enforcement of encryption, object lock, and lifecycle policies.

AWS-native lifecycle policies were used to automate tiered storage transitions, for effective retention management. Active data remained in S3 Standard, data older than 180 days automatically transitioned to S3 Glacier Flexible Retrieval, and data older than 365 days moved to S3 Glacier Deep Archive. This tiered approach reduced long-term storage costs by over 25%, while maintaining compliance and restoring integrity.

Veeam Backup & Replication served as a backup orchestration layer, automatically initiating daily backup jobs for Amazon EC2, Amazon RDS, and structured outputs like BOD/EOD transaction logs storage. It facilitated automatic discovery and scheduling for new workloads but did not govern retention or lifecycle. Backup verification ensured job integrity after each run, while S3 and AWS Backup handled the actual storage, lifecycle enforcement, and policy compliance.

Point-in-time recovery (PITR) for Amazon RDS utilized AWS-native automated backups with Veeam Backup for AWS deployed to manage and orchestrate the lifecycle of these native snapshots and perform recovery testing, enabling rollback of structured financial data and integration into regular test drills.

Monitoring and compliance were embedded throughout the storage stack. AWS CloudTrail captured all API activity, while AWS Config continuously verified encryption, versioning, and lifecycle rule compliance. CloudWatch alarms and SNS notifications alerted on backup failures, misconfigurations, or missed recovery points. Veeam dashboards provided operational visibility, but all policy enforcement, retention, and lifecycle compliance were managed through AWS-native services.

The architecture scaled elastically, with tag-based automation driving lifecycle transitions, backup scheduling, and policy application. Newly provisioned workloads were automatically discovered by Veeam and directed to S3 buckets with pre-configured lifecycle and compliance policies. All backups were version-tracked, retention enforced at the AWS level, and restore checkpoints fully auditable.

To support secure external access for compliance reports and applications, Amazon CloudFront was deployed in front of reporting interfaces, providing low-latency delivery and reduced origin load during audit periods. AWS WAF inspected traffic to block threats at the edge. TLS in transit, SSE-KMS encryption at rest, IAM policies, and AWS Config validations ensured the entire backup environment remained secure, compliant, and performant.

This AWS-native, storage-first solution gave Ayan Analytics a secure, fully automated, regulation-compliant backup and disaster recovery environment. Manual intervention was minimized, SEBI compliance was achieved, cross-region disaster recovery was validated, and long-term storage costs were optimized — all while leveraging Veeam solely for orchestration and discovery, with S3 Lifecycle rules for lifecycle management.

Business Outcome:

With this AWS-native, storage-first architecture in place, Ayan achieved the following outcomes:

  • Regulatory alignment with SEBI’s mandates for immutability, encryption, retention, and recovery

  • Cross-region DR capability, with restore testing and validation performed quarterly

  • RTO < 24 Hours and RPO < 8 hour, fully documented through Veeam monitoring and test recoveries

  • 25 % cost savings on long-term data via Glacier and Deep Archive tiering

  • 70% reduction in manual intervention through backup automation and tagging

Lessons Learned

During the Ayan deployment, Infimatrix learned the importance of aligning backup verification with compliance evidence requirements. Automating validation of successful backup completion, retention tier transition, and periodic restore testing became essential in proving audit readiness. The team also refined its tagging standards to ensure that new workloads are auto-enrolled into backup policies, significantly reducing administrative oversight. These practices are now standardized across all client deployments involving regulated financial workloads.

AWS Services Used: 

  • Amazon S3 (with Object Lock, Versioning, Lifecycle)
  • S3 Glacier, Glacier Deep Archive
  • Amazon EC2, Amazon RDS
  • AWS Backup
  • Veeam Backup & Replication (ISV)

 

  • IAM, KMS (SSE-KMS)
  • AWS Config, AWS CloudTrail
  • CloudWatch, SNS
  • S3 Cross-Region Replication (CRR)

Architectural Diagram : 

ayan-case-study

About Infimatrix : 

As an Advanced Tier Partner of AWS, Infimatrix delivers world-class cloud solutions, helping businesses seamlessly migrate to the cloud, optimize performance, and achieve scalable growth. By leveraging AWS’s powerful suite of tools and services, we provide end-to-end support across migration, security, compute, and more, empowering businesses to innovate and stay ahead in today’s competitive landscape.

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